Shop Disney Parks
To increase incremental revenue for Disney Theme Park Merchandise online via the Shop Disney Parks mobile app and site, we were asked to develop an email to remind Guests in a fun and engaging way that they left an item(s) in their Shop Disney Parks app/site cart and direct them back to the same channel. The clients wanted an engaging and exciting animated GIF that would entice the Guest to return to their cart and buy the items.
As the art director of this project, I brainstormed different ideas with the copywriter and we presented them to the Creative Director and the VP. Then, we met with the clients for their approval and then worked with a Yellow Shoes photographer to coordinate the shoot in the studio.
The final version:
Another condendor:
Initial rough concepts:
Creative Director: LaTanya Beauregard | Copywriter: Hunter Fugate | Photographer: David Roark
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